In 2008, The Economist conducted in-depth studies of its audience and what they discovered surprised them. What they have in common is the way they think. They are intensely curious, they think globally and their ideas help move the world forward. We call them Ideas People.
Ideas People Media was launched to aggregate this influential psychographic audience into a fully transparent platform for brand advertisers. The goal was to create scale against the right audience composition, while also maintaining the most appropriate content environments.
Launched in Q4 2010 as a business unit of The Economist Group, Ideas People Media manages four distinct vertical advertising networks:
Ideas People Channel is a fully transparent vertical network of 70 sites identified by the readers of The Economist as their favorite online destinations for topics on business, globalisation, innovation and culture. Our award-winning publisher partners include Technology Review, International Business Times, Washington Examiner and Kiplinger. Reaching over 39 million unique visitors in the U.S and over 65 million worldwide today, the Channel is used by advertisers to amplify their brand campaigns.
Ideas People Advocacy Network is a subset of Ideas People Channel – premier publishers of U.S Political content including CSMonitor, The Weekly Standard and Talking Points Memo. The Advocacy Network delivers more reach than Huffington Post and Politico and is the perfect tool for any advocacy campaign aimed at political influencers who are active on both the national and local level.
Ideas People TV is a video network providing advertisers access to an audience of engaged, targeted, and educated consumers through professionally produced video content distributed across Ideas People Media properties. We are able to serve over 100 million views per month.
Ideas People Mobile is a mobile network providing advertisers access to our portfolio of publisher's mobile traffic (both in-app and mobile web). Currently we are serving over 12 million mobile impressions monthly and growing.
Stephane Pere, VP - Head of Ideas People Media
Stephane Pere is based in New York. Pere joined The Economist in 2007 and previously managed online advertising sales for Continental Europe, Middle-East & Africa.
Prior to joining The Economist, Stephane had a diverse career within the advertising industry, which included managing online display advertising for Yahoo!, heading a TV and Print network for Canal+, and working with Bloomberg Television in international ad sales.
Stephane holds a Masters in Management Science from E.M. Lyon Business School, as well as a Post Graduate Master in Intellectual Property Law and a Masters in Contract and Business Law both from Pantheon-Assas University in Paris.
Ben Rabunski, Global Director of Sales & Publisher Partnerships
Ben is based in the New York office. He joined the team in 2010 to lead sales efforts for this new business and generate new sources of digital advertising revenue for The Economist Group. Ben is also responsible for developing and nurturing relationships with our valuable publishing partners.
He graduated from Indiana University Bloomington with a Bachelor of Arts in Journalism and brings high energy to the team as well as a strong digital sales background with companies such as Yahoo!, CBS and AdGent Digital. In addition to his passion for marketing and advertising, he also performs regularly with the New York Repertory Orchestra.
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